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What Exactly Do Data Brokers Know About You?

Data brokers collect and store personal information on nearly every U.S. consumer. The Federal Trade Commission (FTC) estimates that a single data broker company has information on 1.4 billion consumer transactions, totaling over 700 billion data points and 3,000 data segments for nearly every American consumer.
But what information are data brokers collecting?

You’ve likely heard of companies collecting personal information such as name, address, age, and e-mail. You may also have heard about data brokers collecting information on voting registration, purchasing history, criminal records, or vehicle registration.

However, data brokers can go much further than this.

They also collect information on “life-event triggers,” including marriage, divorce, births, deaths, and even buying a home. They also collect salary information, paystub data, and charitable donations. This information is then sold to companies and marketing agencies to help them target their advertising more effectively.

For example, a home warranty company could purchase a list of new homeowners to target their home warranty sales or advertisements. Companies pay a lot of money for this information, and there’s a pretty good reason why: By one estimate, a data brokerage division of a company adds more than 290,000 records on new homeowners each month.

These companies don’t just collect information, they use it to make inferences about you and place you into consumer groups. The FTC explains these topics can include assumptions such as “dog owners” or “romance novel readers,” or more sensitive categories such as “interested in diabetes” or “low educational attainment and low net worth.”

The FTC explains that these categories can put consumers at risk without the consumer knowing about it. The report reveals, “While data brokers have a data category for ‘Diabetes Interest’ that a manufacturer of sugar-free products could use to offer product discounts, an insurance company could use that same category to classify a consumer as higher risk.”

Experts, including the FTC, explain that while there are steps consumers can take to remove personal information from Google, there is very little individuals can do to stop data broker companies from collecting data and selling it for marketing purposes.

According to the FTC: “Broker practices have grown dramatically in breadth and depth, as data brokers have the ability to collect information from more sources, including consumers’ online activities; analyze it through new and emerging algorithms and business models; and store the information indefinitely due to dwindling storage costs. Despite the Commission’s recommendations, lack of transparency and choice remain significant issues in this industry.”

This lack of transparency leaves consumers largely in the dark about what information is being collected and how it is being used.

That’s where companies like DeleteMe come in. DeleteMe works to remove your personal information from data broker websites, which then reduces your online profile in Google and other search engines. Additionally, if you’re seeking removal from Whitepages and other sites that store your address or phone number, DeleteMe works swiftly to erase your personal information.

About DeleteMe

DeleteMe empowers people to control how their personal information is accessed and shared online. The subscription service removes details like names, addresses, and phone numbers from websites such as PeopleFinders, Spokeo, and DexKnows, in order to help clients remove personal information from Google and aid in removal from Whitepages.

For more information, visit Joindeleteme.com

Original Source: https://goo.gl/p7a4z8

How to Delete Your Personal Information from the Internet—for Free

We’ve all heard the horror stories of what can happen when the wrong people get their hands on your personal information: false credit card charges, fraudulent bank withdrawals, and stolen identities.

If you’re concerned about your personal information, it’s not enough to simply block pop-up ads or delete browser cookies. You may want to consider ways to remove personal information from Google altogether.


There are many professional services available to help manage your online presence. However, if you’re cost-conscious, there are also several free options you can try to eliminate your online information.

Option 1: Delete Online Accounts

The websites that make our lives easier¾think Netflix, Spotify, Amazon, Facebook, etc.¾also store a lot of our personal information, including full name, email, date of birth, address, etc.

Deleting these accounts, especially the ones you don’t use anymore, is an easy step toward removing your online profile. Netflix, Spotify, Amazon, and Facebook each have different instructions for deleting your account, so be prepared to spend some time going through each site.

Option 2: Delete at the Source

While Google might be displaying your personal information, a different site most likely owns the file. If you have posted content on blog sites or created an account to comment on a news story, that original website holds the information.

It might be arduous, but your best bet is to go back to that original site and delete your account or content at the source.

Option 3: Contact the Offenders

It is very likely that you will need to contact data brokers¾the companies that find, aggregate, and sell your personal information. While it sounds daunting, there are some free but time-consuming steps you can take to facilitate your information’s removal from Whitepages and other data broker sites.

It’s important to note that each data broker company sets up a different opt-out process.

One way to opt-out? Contact them by phone or e-mail. This method might take seven to ten business days to delete your information, but it is relatively easy to do.

Another method: Determine if the company has an opt-out form. This still might take two to three business days, but it is also relatively easy.

A third option: Create an account. This might sound counter-intuitive if you’re trying to eliminate your online presence, but by creating an account and verifying your information you can then file a claim within a data broker’s system, requesting your information be removed. This method creates an official claim with the data broker and can lead to your information being removed almost immediately.

A final option: Turn to the professionals. It’s not free, but DeleteMe is in the business of protecting and removing your personal information. They know the companies to target and can take the stress and time of of managing online privacy off of your shoulders.

About DeleteMe

DeleteMe empowers people to control how their personal information is accessed and shared online. The subscription service removes details like names, addresses, and phone numbers from websites such as PeopleFinders, Spokeo, and DexKnows, in order to help clients remove personal information from Google.

For more information, visit Joindeleteme.co

Original Source: https://goo.gl/NwgPJ4

The Billion Dollar Industry You Know Next to Nothing About

There is an entire industry out there committed to gathering and selling your personal information. They operate with almost no regulation, and many individuals aren’t even aware of their existence or how their information is being used.

Data brokers, as they’re known, use your ambivalence to their advantage. They gather the information you provide via the internet and daily life, regularly. They collect your personal information from a variety of nonpublic and public sources: forms you fill out while shopping online, your social media, the interactions you have with public institutions (weddings, deaths, registration of your vehicles, etc.) all end up producing information about you. Fortunately, there is a way to remove personal information from Google.

According to the The New York Times, one data broker’s servers “process more than 50 trillion data ‘transactions’ a year. Company executives have said its database contains information about 500 million active consumers worldwide, with about 1,500 data points per person. That includes a majority of adults in the United States.” These mass amounts of information include the basics, such as your name, age, religion, address, ethnicity, occupation, and your level of education. In addition, they collect more detailed information that concern your preferences, medical histories, and major life events and credit-driven data. They know if you’ve purchased a home, gotten married, been divorced, or are putting your kid through university. After they gather this information, or buy it, then, they sell it to whoever has the funds and inclination to purchase it.

The good news is, regulations are starting to take effect that will aid in protecting you and your data, however, it is a slow process. The best way to remove personal information from Google and other sites that store your data is to hire a professional. They will scour the web for you and remove information as it repopulates, taking the hassle out of your hands and protecting you at the same time.

About DeleteMe

Based out of Boston, Abine is a privacy company on a mission to make the internet a better, safer environment while putting people back in control of their data. Led by consumer protection, privacy, and identity theft experts, they are passionate about making easy-to-use privacy solutions for everyday people. From removal from Whitepages to password and payment security they are here to help you navigate the convoluted thoroughfare that is the world wide web.

Get protected at Joindeleteme.com


Original Source: https://goo.gl/2xPRwT